Resume

Kenneth Sitjar, digital product manager.

Kenneth brings product strategy, delivery discipline, and hands-on technical fluency to digital onboarding platforms. His work spans acquisition funnels, API-driven integrations, experimentation, cloud cost stewardship, compliance, and cross-functional release management.

Contact Kenneth Sitjar
64.7%
membership abandonment reduction
115%
prospect conversion rate increase
87
digital onboarding NPS
84%
known security vulnerability reduction

Professional Experience

Aug 2020 - Present

Digital Product Manager

VyStar Credit Union

Owns the roadmap and delivery rhythm for a high-volume digital account-opening platform serving prospective and existing members.

  • Leads acquisition and onboarding funnel improvements across customer experience, compliance, fraud prevention, funding, and growth outcomes.
  • Partners with Engineering, UX, DevOps, QA, Risk, Compliance, and InfoSec to ship auditable digital releases.
  • Uses funnel analytics, A/B testing, feature flags, and KPI dashboards to prioritize work and measure impact.
  • Manages API integrations that support identity verification, account opening, funding, and related onboarding workflows.
  • Sustained platform availability while improving security posture and optimizing cloud infrastructure spend.

Jul 2019 - Jul 2020

Senior QA Automation Engineer

TEKsystems / Florida Blue

Helped product and engineering teams improve release confidence for APIs and digital onboarding components.

  • Expanded automation coverage to reduce regression time and improve delivery speed.
  • Worked with product teams to clarify API specifications for an in-house payments solution.
  • Supported incident monitoring and defect triage to reduce production risk.

May 2015 - Jul 2019

Senior QA Automation Engineer / Testing Analyst

Citigroup

Built automation and quality practices across web, mobile, and API integration work.

  • Introduced BDD practices with Cucumber and Selenium to make testing more reusable and product-readable.
  • Integrated automated API testing into delivery pipelines to improve release quality.
  • Used defect trends and customer insights to surface onboarding friction and guide continuous improvement.

Education

Bachelor of Applied Science, IT Management

Florida State College at Jacksonville

Certifications

  • Professional Scrum Product Owner I (PSPO I)
  • Professional Scrum Master I (PSM I)